WBUR and Boston-based Overseas Adventure Travel (OAT) announced their collaboration for WBUR’s annual spring fundraiser. OAT has pledged $600,000—the largest corporate challenge gift in WBUR history—which is guaranteed only if the station raises its $1.2 million goal from listener donations. In addition, OAT pledged $75,000 in matching dollars to be used during the fundraiser as campaign needs dictate.
“In the WBUR business model, corporate support and individual giving can work together to keep us strong,” said WBUR Station Manager Corey Lewis. “OAT is tapping into the passion the WBUR audience has for the service we provide to the community. And they’re inviting listeners to stand side-by-side with them for the station’s largest fundraising challenge ever.”
The world leader in small group travel, OAT regularly seeks out new adventures for both its business and its travelers. Their historic challenge gift reflects the owner’s belief that public radio at large, and WBUR in particular, plays a critical role in bringing the world to its audience through its in-depth coverage.
“We are proud to help fund global conversation in New England and across the nation through WBUR,” said OAT Vice Chair and Co-Owner Harriet Lewis. “My husband, Alan, and I are personally longtime supporters of public radio, but we also surveyed hundreds of OAT travelers to gauge their interest for this level of support. They showed great enthusiasm for our sponsorship and active engagement with WBUR. This is a win-win for everyone.”
About Overseas Adventure Travel (OAT): Established in 1978, Overseas Adventure Travel (OAT) is the leader in small groups on the road less traveled. OAT is part of Boston-based Grand Circle Corporation’s family of travel companies, which also includes Grand Circle Cruise Line and Grand Circle Travel. OAT offers Americans aged 50 and older 44 culturally rich adventures in groups of just 10-16 travelers by land and 14-24 by small ship. Destinations include Botswana, the Serengeti, India, Burma, China & Tibet, Vietnam, Thailand, Colombia, the Galapagos, Peru, Costa Rica, Iceland, Croatia, Italy, Turkey, Morocco, Israel and beyond. Two-thirds of OAT travelers are women, while 35% of all travelers book as solos. Since 1992, the organization’s charitable arm, Grand Circle Foundation, has donated or pledged more than $97M USD to more than 300 humanitarian, educational, and cultural organizations worldwide, including 100 schools, in 50 countries.