The NPR & WBUR Midday Newsmagazine Adds WNYC, WAMU AND WRAS
Here & Now, public radio’s midday newsmagazine from NPR and Boston’s WBUR, announced carriage has been added on three stations in the nation’s “Top 10” markets: WNYC-AM, New York City (begins today); WAMU, Washington, D.C. (as of Aug. 4) and WRAS, Atlanta (as of June 30).
Heading into Fall 2014, Here & Now will be heard in eight of the top 10 U.S. metro markets and reach more than 85 percent of the whole country. Here & Now has tripled its audience since expanding from one to two hours in a ground-breaking partnership between NPR and WBUR, Boston last July. The first-ever national Arbitron ratings showed the Here & Now audience was 3.6 million listeners in Fall 2013, compared to 1.3 million in Fall 2012 (Source: Arbitron/Nielsen National data, P12+ as reported in Act 1).
“We set out just over a year ago to fill the gap for a strong, midday news broadcast in public radio, and we’re thrilled to see that both stations and listeners responded,” said WBUR General Manager Charlie Kravetz. “It’s a meaningful development in the show’s growth that leading stations like WNYC, WAMU and WRAS are carrying it, and becoming part of the Here & Now network.”
NPR chose to collaborate with Here & Now, which has been produced by WBUR since 1997, to create a bridge in midday, between its signature news magazines, Morning Edition and All Things Considered. Recent NPR research shows that the strategy is working: From June 2013–March 2014, All Things Considered grew twice as much, in both AQH and cume, on Here & Now stations in the top 50 markets, compared to stations not airing Here & Now. (Source: Act 1 based on Nielsen Audio PPM Markets, Top 50, Persons 12+, comparison of June 2013 – March 2013 Percent AQH and Percent cume change during the MF 4p-6p daypart).
“We love the energy and ambition of the new Here & Now,” said WAMU General Manager JJ Yore. “The show is quick to jump on top of the news, which makes it a great lead-in to All Things Considered. And Jeremy and Robin are smart, insightful interviewers. We’re happy to have them as part of the new line-up on WAMU.”
The show and its co-hosts, Robin Young and Jeremy Hobson, are the voice of breaking news in the middle of the day for NPR stations nationwide, as even the stations who don’t carry it daily will pick it up live whenever news breaks. Since the NPR partnership, Here & Now has delivered numerous big stories in real time: President Obama announcing actions to improve veteran’s healthcare; the Ebola outbreak; turmoil in Ferguson, Missouri; conflicts in Syria and Iraq; and the missing Malaysian airplane.
In addition to up-to-the-minute news, Here & Now has distinguished itself with a robust Contributors Network of more than 25 public radio stations and news networks across the U.S., ensuring the stories reflect what’s happening in a diverse geographic range of communities. To date, more than 525 stories from the Contributors Network have aired on Here & Now since July 2013.
In the last year, Here & Now has become a media destination for top newsmakers, such as recent guests Governors Rick Snyder of Michigan and Jerry Brown of California; Senators Rand Paul, Tim Kaine and Angus King; NASA Chief Administrator Charles Bolden; Retired Admiral William Fallon, former head of United States Central Command during the Iraq War, and notable names in business and the arts including Melinda Gates, Rob Reiner, Neil deGrasse Tyson and MGMT.