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A new exhibition at Boston's Museum of Fine Arts celebrates a decorative style that embodies commerce, drama, adventure, high style and fashion.
"Art Deco: 1910 -1939." At the Museum of Fine Arts, Boston, MA through January 9, 2005.
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Young Woman in Green, about 1927, by Tamara de Lempicka. |
Boston, MA - September 14, 2004 -
by Mary Ambrose
CIt was one of the most influential art movements ever, in part because it
was international in every sense, touching most continents and all aspects of
life. From furniture to clothing, from teapots to ashtrays, from Denmark to
Japan, Art
Deco changed the way a generation looked at the world, giving the masses
glimpses of an elegance that brought a glamorous, exciting life within reach.
The true beginning of what we now call Deco was the Paris Exhibition for Decorative
Arts in 1925. The show was created to showcase French luxury goods, to establish
the country as the centre of elite shopping and with luck, dominate that market
around the world. The exhibition was also, as curator Ghislaine Wood puts it,
part of an aesthetic and commercial culture war. France wanted to ward off "the
German threat to decorative arts." Contributing a third of all the exhibits
to the 1925 show, France not only dominated but established the primacy of 'le
style Moderne.'
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Clock by Goulden
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By the 20s, the art world was knee deep in art movements: Impressionism, Cubism,
Futurism, and Modernism, all pushing different beliefs about the nature of art
and creativity's place in the contemporary world. Ironically, Modernist architect
Le Courbusier invented the phrase 'art deco' in an essay that dismissed the
style as merely decorative. Yet, that aim to please was central to its appeal
and its impact.
Deco's strength came from its rejection of dogma or principles. Wood says Modernism
"rejected decoration," so Deco provided "a much easier transition"
to modern life. Deco's appeal is nicely summed up by a contemporary motto for
the movement: "no modernity without tradition and no tradition without
modernity."
The story of Deco has been called one of the central artistic narratives of
the twentieth century, partly because the movies embraced it. Out of this style
came the glamour of Hollywood; it is Greta Garbo clutching her cigarette holder;
Myrna Loy and William Powell drinking martinis from a stylized shaker; Fred
Astaire and Ginger Rogers dancing in deco interiors. It was the embodiment of
fast opulent fun.
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Photo of Doris Lane
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The Chrysler building, the interior of ocean liners and streamlined trains
attest to the omnipresent influence of Deco, which was much more than cigarette
lighters in the shape of a stylized wave, geometrically shaped teapots, and
highly stylized bedroom furniture. One of the movement's most beautiful embodiements,
the entrance foyer of The Strand Palace Hotel in London built in the 30s, with
its cut glass and gleaming chrome gloriously intact, could have easily been
in Tokyo. Faster planes and trains made it possible for more and more people
to visit places such as Japan, and they came home with ideas. This show demonstrates
brilliantly how the Deco style took fashionable trends from around the world,
and in a modern, multicultural mode, used the latest technology to re-invent
and redistribute it.
The craze for all things Egyptian proves the point. The discovery of King Tut's
tomb in 1922 had a profound influence on Deco artists. The Egyptian style (flat
patterning of palms, shallow carving, a strong gold color) shapes the figures
on Deco buildings such as Rockefeller Plaza in New York. The appeal of Aztec
culture can be seen in the keystone patterning of a
flapper dress. The lacquered furniture decorated with stylized flowers of
Japan became a central theme in Deco. Folk art patterns from Norway re-appear
as patterns for household pottery. Elongated table lamps echo the new interest
in African sculpture. A Chinese jade snuff bottle is the basis for the color
and style of a Mauboussin bracelet.
For Enoch Boulton, a traditional ginger jar becomes a flash of colors and is
called 'Jazz.' The women in Tamara
de Lempicka's paintings are as stylized and sculpted as the Boatail
Speedster cars made 10 years later. One of the show's best examples of direct
cross pollination is the display of a lovely Japanese cloth which depicts cranes
along side the almost identical birds in the brass bas relief of an elevator
door at Selfridges, a popular London department store.
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1935 Auburn 851 Speedster
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International influences, combined with contemporary production techniques
and materials (such as Bakelite, various new plastics, and chrome) made consumer
items into art objects. Flanges, fins, wings and chrome finials appeared on
everything, including radios and vacuum cleaners. From Raymond Loewy's pencil
sharpeners to Jean
Goulden's clocks, the designs all seem to refer to speed, progress, and
space travel.
In the grim face of World War II lighthearted Deco fizzled but it didn't really
die. Wood argues that Deco continues to resonate with today's designers. She
cites Alessi and Starck as "exploring decoration in a modern style"
and celebrating the enduringly popular themes of Deco: "commerce, drama,
adventure, high style and fashion."
"Art Deco: 1910-1939" is at the Museum
of Fine Arts in Boston, MA through January 9, 2005

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