American businesses have a unique opportunity to change practices to benefit both consumers and themselves, writes Julie Wittes Schlack.
The decision by a clothing brand to feature a little boy with Down Syndrome in its advertising represents a positive step forward, writes Julie Wittes Schlack, but does nothing to...
Facebook’s new feature offers the promise of more authentic and nuanced expression. But will they strengthen relationships, or just boost advertising effectiveness?
Examining the increasingly blurry boundaries between consumerism and self-expression.
Unless donations are going to support pediatric research, leave the kids out of it.
No matter which team you were supporting, no matter your politics, this was a gloriously overwrought, surprise-riddled entertainment bonanza.
Commerce may feast on fads, but amidst the ephemera, some transformative new cultural trends are taking root.
Super Bowl commercials have become cultural markers, providing insights into how major corporations view their customers. In this regard, the results are not good.
I’ve been trying to get used to the flashy, splashy ads of luxury goods in the MFA members’ magazine. It's not working. I cannot believe that what the museum rakes...