Can Re-branding Fruit And Veggies Help Kids Make Healthier Choices?04:48
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Scientists at Cornell University say if you want kids to eat better at school, you need to re-think how the food is presented. For instance, fruit needs to be moved from stainless steel bins tucked away in the corner to more attractive bowls; salad bars should be next to the check-out line. And carrots? Name them "x-ray vision carrots," and grade school kids will gobble them up. We speak with David Just, co-director of the Food and Brand Lab at Cornell, about designing smarter cafeterias.

This segment aired on November 8, 2010.

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