Small Businesses Take Advantage Of Healthcare Tax Credit

In his State of the Union address last night, President Barack Obama singled out Jim Houser, a small business owner from Oregon, who is taking advantage of a tax credit in the new healthcare reform law. It provides businesses with fewer than 25 employees a break for insuring their employees.

Blue Cross Blue Shield of Kansas City, Missouri saw small business sales surge by nearly 60 percent, with nearly 40 percent of those companies previously uninsured. Several other major insurance companies have also seen their small business sales increase. Ron Rowe of Blue Cross Blue Shield tells us how they built a marketing campaign around the tax credit.