Chimps, Talking Babies And Celebrities Sell In Super Bowl Ads09:36
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Super Bowl ads are nothing, if not predictable. Gone are the years of high concept ads that won industry awards. These days, scantily-clad women, talking babies and simians of all sorts dominate Super Bowl commercials.

Advertisers are also trying to extend the influence of their ads by using them to promote contests and special deals on social media sites. Brian Steinberg, TV editor for Advertising Age magazine, takes a look at what's in store for Super Bowl Sunday.


Super Bowl Ads


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Betty White's Snickers Ad

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Talking Babies-

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2010 Doritos Super Bowl Ad Winner

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Danica Patrick

This segment aired on January 27, 2011.

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