Do We Need To Rethink Our Relationship With Water?

More than half of the country is baking in drought conditions. A stunning 60 percent of the lower 48 states are now affected by the extreme conditions, and the Department of Agriculture is extending aid to an additional 39 counties designated as primary natural disaster areas — that brings the total to nearly 1,300 counties in 29 states.

The drought is expected to affects food prices, shipping and transportation costs, and local energy supply.

Alex Prud'homme, author of "The Ripple Effect" explains that Americans have to rethink their relationship with water, becoming smarter consumers. Few people know, he points out, that it takes more than 900 gallons of water to produce a pair of jeans, and 3 liters of water to produce one liter of bottled water.