Mapping Software Helps Stores Find Profitable Locations04:19
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A Starbucks across the street from another Starbucks in Vancouver, British Columbia, Canada. (Rob Williams/Flickr)
A Starbucks across the street from another Starbucks in Vancouver, British Columbia, Canada. (Rob Williams/Flickr)

A recent story in the Boston Globe caught our eye: A Dunkin Donuts restaurant increased its business by a whopping 50 percent by moving to a location a couple hundred yards away.

To find out how that's possible, we turn to Simon Thompson, director of commercial solutions for Esri, a mapping software company that supplies location data to stores such as Starbucks and Petco.

Sometimes the result is counterintuitive, such as placing a store next to its competitor.

Guest

  • Simon Thompson, director of commercial marketing for Esri. He tweets @SiAction.

This segment aired on September 17, 2013.

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