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The Academy Award ceremony is Hollywood's biggest celebration of movie stars. There is some stiff competition in many of the categories this year, and not everyone will leave with a gold statuette — but they will all get a DrainWig.
DrainWig is a daisy-shaped drain ornament attached to a stainless steel chain with rubber whiskers meant to be inserted into a shower drain to prevent hair clogs. It's one of the many products featured in this year's Oscar nominee gift bag, which has been valued at $80,000.
"If Amy Adams or Sandra Bullock or Jennifer Lawrence puts it in her drain and then tweets about it and says, 'Oh my gosh, I didn't have to call in the maintenance guy,' or 'I didn't have to call the plumber and spend 150 bucks' — really, I mean, these are Hollywood actresses," Briggs said. "They lose hair. For me to have my little product, that is such a simple, little, inexpensive solution to everybody's problem, be put in a bag like that is incredible. I mean, words can't express how exciting that was for me."
This segment aired on February 28, 2014.