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Colorado Introduces 'Drive High, Get A DUI' Ads04:11

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Today the Colorado Department of Transportation will unveil its new ad campaign to deter drivers from getting behind the wheel while under the influence of marijuana.

The "Drive High, Get a DUI," campaign will incorporate television ads, YouTube pre-roll ads, posters in marijuana dispensaries and FAQ literature at rental car dealerships and community organizations.

Law enforcement officers have received training on how to identify a "high" driver as part of the Drug Recognition Experts.

Glenn Davis, highway safety manager at the Colorado Department of Transportation, joins Here & Now's Robin Young to discuss the new campaign.

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  • Glenn Davis, highway safety manager at the Colorado Department of Transportation.
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