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Today the Colorado Department of Transportation will unveil its new ad campaign to deter drivers from getting behind the wheel while under the influence of marijuana.
The "Drive High, Get a DUI," campaign will incorporate television ads, YouTube pre-roll ads, posters in marijuana dispensaries and FAQ literature at rental car dealerships and community organizations.
Law enforcement officers have received training on how to identify a "high" driver as part of the Drug Recognition Experts.
Glenn Davis, highway safety manager at the Colorado Department of Transportation, joins Here & Now's Robin Young to discuss the new campaign.
This segment aired on March 6, 2014.