Accelerating the pace of engineering and science.

Support the news

Marketers Drill Into Customer Data Like Never Before07:28Download

Play

Marketing companies are gathering information about consumers' behavior — from tracking what you watch on T.V. to where you spend time online — and using it to help businesses calculate how to target their products.

Media analyst John Carroll joins Here & Now's Sacha Pfeiffer to discuss how this relatively new way of mining and manipulating data is transforming the marketing and retail industry.

Guest

This segment aired on March 21, 2014.

+Join the discussion
Share
TwitterfacebookEmail

Support the news