'The Simpsons' Provides Ratings Bonanza For FXX02:29
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The one-year-old cable network FXX hit ratings gold by with its 12-day, around-the-clock marathon of "The Simpsons."

The network played all 552 episodes, plus the 2007 movie, and came out as the highest rated cable network for the key 18- to 49-year-old demographic.

FXX plans to follow up the marathon with more "Simpsons" repeats and a "Simpson's World" app that will let fans watch any episode and get behind-the-scenes information. But will the strategy bring viewers back for more?

NPR TV critic Eric Deggans discusses the ratings and the future of FXX with Here & Now's Jeremy Hobson.

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This segment aired on September 3, 2014.

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