Here & Now Here & Now

Support the news

That Game On Your Phone May Be An Ad In Sheep's Clothing04:01


Smartphone users beware: ads disguised as games could be coming to your mobile device.

According to the online publication VB Gamesbeat, mobile advertising revenues are on track to surpass $31 billion in 2014. That’s slightly less than half of television ad revenues.

Not surprisingly, mobile advertisers are looking for new ways to package their pitches, and they've been using more ads that resemble video games.

Here & Now media analyst John Carroll joins host Sacha Pfeiffer with details.


+Join the discussion

Support the news

Next Up

Where to now?

More Here & Now or Explore Audio.