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Philadelphia kicked off its first ever 0.0 Mile Instant Gratification Run on Friday, a race with all the glitz and glamour of a marathon but none of the distance.
Runners pinned on their bibs, stretched out their legs and waited for the starting gun, then lined up t-shirts and free beer.
Here & Now's Robin Young speaks with Todd Strauss, who directed the race for New Era Events.
- Todd Strauss, race director of the and co-founder of New Era Events.
This segment aired on February 10, 2015.