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IBM Bets $3 Billion On 'Internet Of Things'03:17

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Manju Malkani, IBM analytics consultant, left, and Paul Walsh, Vice President of Weather Analytics at The Weather Company, access real-time weather data through IBM Watson Analytics, in NYC on Tuesday, March 31, 2015. (Jon Simon/IBM)closemore
Manju Malkani, IBM analytics consultant, left, and Paul Walsh, Vice President of Weather Analytics at The Weather Company, access real-time weather data through IBM Watson Analytics, in NYC on Tuesday, March 31, 2015. (Jon Simon/IBM)

IBM announced Tuesday that it will invest $3 billion over the next four years in a new "Internet of Things" division that will be charged with finding ways to use its data in the growing market of Internet-connected devices.

The announcement comes the same day IBM also revealed a new partnership with The Weather Company, known for its media properties like the Weather Channel and weather.com.

The New York-based technology giant's new unit and partnership signal a deeper emphasis on utilizing data, prompting industry analysts to ask what that may mean for other companies looking to keep up with the rapidly evolving technology field.

Here & Now's Jeremy Hobson speaks with Arik Hesseldahl of Re/code for a look at the strategy behind these announcements.

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This segment aired on March 31, 2015.

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