McDonald's To Try Out All-Day Breakfast03:46
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Nutritional information is printed on the wrapper of a McDonald's Egg McMuffin October 1, 2008 in San Rafael, California. (Justin Sullivan/Getty Images)MoreCloseclosemore
Nutritional information is printed on the wrapper of a McDonald's Egg McMuffin October 1, 2008 in San Rafael, California. (Justin Sullivan/Getty Images)

You soon may be able to have an Egg McMuffin at 3 p.m. if McDonald's new experiment is successful. The world's largest restaurant chain is rolling out all-day breakfast at some of its locations in California, beginning in April.

Sam Oches, editor of QSR magazine, tells Here & Now's Jeremy Hobson that McDonald's is responding to consumer demand, and the move could be lucrative for the company.

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This segment aired on March 31, 2015.

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