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Pacquiao Beats Mayweather In Fight For Marketing Dollars
ResumeThe championship fight between Floyd Mayweather and Manny Pacquiao is a long-anticipated boxing match. On Saturday, the fighters will face off to split a prize estimated at $200 million.
Mayweather - the world's highest-paid athlete - may favored to win, but Pacquiao, who is also congressman in the Philippines, has dominated the battle for marketing and endorsements.
Here & Now's media analyst John Carroll joins host Robin Young to talk about marketing the match and Pacquiao's endorsement deals. He also discusses Bud Light's recent labeling misstep.
Guest
- John Carroll, Here & Now media analyst and professor of mass communications at Boston University. His blog is “Campaign Outsider” and he tweets @johncarroll_bu.
This segment aired on April 29, 2015.