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How Apple's Embrace Of Mobile Ad Blocking Could Affect The Web
Resume
For the first time, Apple is allowing app developers to create ad blocking software for Safari’s mobile browser. Software to block ads had previously only been available for desktop browsers. Here & Now media analyst John Carroll tells host Lisa Mullins that it's good news for mobile users, but bad news for publishers and advertisers.
Guest
- John Carroll, Here & Now media analyst and professor of mass communications at Boston University. His blog is “Campaign Outsider” and he tweets @johncarroll_bu.
This segment aired on June 12, 2015.