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Battling Drug Costs Becomes A Bipartisan Campaign Goal05:55

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Prescription medication is pictured on May 15, 2014 in Auckland, New Zealand. (Phil Walter/Getty Images)closemore
Prescription medication is pictured on May 15, 2014 in Auckland, New Zealand. (Phil Walter/Getty Images)

The presidential candidates – Republican and Democrat alike – are vowing to take on skyrocketing drug prices.

The candidates’ comments come as the industry’s largest trade group, Pharmaceutical Research and Manufacturers of America (PhRMA) is redoubling its efforts to improve its reputation, in print and in social media.

How likely are Americans to see falling drug prices? Julie Rovner of Kaiser Health News discusses the issue with Here & Now's Jeremy Hobson.

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