How The 'Elevator Speech' Is Gaining Traction Among Scientists

If you're trying to get ahead in your career, or just sell an idea, you’ve probably been told to craft an "elevator speech" — a clear, brief message about yourself and your work, a tiny talk you've memorized for interviews, meetings or that chance encounter in the elevator with your company's president.

Entrepreneurs have been doing this forever, but as Carrie Feibel from Here & Now contributor Houston Public Media found, the idea is finding popularity among scientists.

Carrie Feibel, health and science reporter for Houston Public Media. She tweets @carriefeibel.