Rapper Latrell James Makes Good Go Around11:08
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Latrell James at WBUR. (Robin Lubbock/WBUR)MoreCloseclosemore
Latrell James at WBUR. (Robin Lubbock/WBUR)

A new Cheerios commercial called "Good Goes Round" features the music of hip-hop artist Latrell James. James grew up in the Dorchester neighborhood of Boston, and his experience comes out in some of his other, less-commercial music.

Here & Now's Meghna Chakrabarti speaks with James (@IamLatrellJames) about his music, influences and receiving national attention.

This segment aired on August 11, 2017.

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