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WBUR and Reddit, “the front page of the internet,” announced today a partnership to launch Endless Thread, a weekly podcast that will debut in January. Hosted by WBUR’s Ben Brock Johnson (former host of Marketplace Tech and the Codebreaker podcast) and produced by Amory Sivertson (Modern Love: The Podcast and Dear Sugars), Endless Thread will give a highly produced audio treatment to some of the best stories uncovered among Reddit's massive ecosystem of more than 135,000 online communities and 330 million monthly users. Johnson will bring listeners on an unexpected journey, telling redditors’ fascinating stories with a thematic weekly approach.
"Reddit is one of the most formidable communities online, and its lifeblood is people from all over the world sharing and organizing around every imaginable topic, making it an incredibly valuable resource for anyone trying to understand our world." says Johnson. "As a journalist, I've been fascinated by Reddit for years, but I've also become an avid redditor. I'm always surprised at what a mystery Reddit is to people who don't use it. I'm looking forward to solving that mystery for the uninitiated, and helping Redditors share their incredible, real life stories with the world."
Endless Thread is a podcast for everyone — from long-time redditors to internet skeptics, and even the unacquainted. Listeners can expect to hear powerful life stories ranging from unique personal experiences like getting out of homelessness to near-death moments and the conundrum of what one’s to do upon discovering $100,000 and a mysterious videotape hidden in the wall of your house. A trailer for the show can be found here.
“Reddit is home to the most authentic conversations on the internet and we know there’s a massive opportunity to host thoughtful conversations about these stories in audio form,” said Michael Pope, Creative Development Manager for Reddit. “As one of the leading NPR affiliates in the country, we can’t wait to see what happens when we pair the production polish and talent at WBUR with the most compelling stories online.”
Endless Thread will launch on January 12, 2018 with weekly installments available every Friday to stream or download on Apple Podcasts, Stitcher or your favorite podcast app. To subscribe, learn more and sign up to be notified when the podcast becomes available, please visit wbur.org/endlessthread and reddit.com/user/Endless_Thread. To kick off the partnership, Johnson and Sivertson will be hosting a Reddit “Ask Me Anything” (AMA) on Tuesday, December 5 at 2:00 p.m. eastern. The debut season is sponsored in part by Wistia video hosting and Zip Recruiter.
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