Support the news

Massachusetts Tells Drivers Their LOLs Can Wait

An electronic highway sign is seen on Interstate 93 in Boston in May.  (Michael Dwyer/AP)MoreCloseclosemore
An electronic highway sign is seen on Interstate 93 in Boston in May. (Michael Dwyer/AP)

State transportation officials first got the attention of drivers in June when they posted electronic highway signs that implored Bostonians to "use yah blinkah."

An electronic highway sign as seen in May on Interstate 93 in Boston. (Michael Dwyer/AP)
An electronic highway sign as seen in May on Interstate 93 in Boston. (Michael Dwyer/AP)

The latest effort to combine a serious safety message with a touch of humor is taking place over the Labor Day weekend.

This time the target is distracted drivers. It reads: "Put down the phone! Your LOLs and OMGs can wait."

The state received hundreds of entries in a social media contest that sought creative ways of encouraging safe driving on highways.

The winning entry in the distracted driving category was submitted by Justin Lovell of Whitman.

Seatbelt use will be the subject on the electronic signs over Columbus Day weekend. "Make yah Ma proud, wear yah seatbelt," was submitted by a parents group.

+Join the discussion
TwitterfacebookEmail

Support the news