Chef Chang's Momofuku: A Romance With Ramen
Chef David Chang can never get enough ramen: big bowls of noodles in pork-based broth.
A few years ago, after attending the French Culinary Institute, Chang opened a tiny restaurant in New York City's East Village as a tribute to his noodle obsession. His friends thought he was crazy. Soon, crowds clambered to get a seat at Momofuku Noodle Bar, which, in its original location, was about as wide as a one-car garage. Chang's restaurant took off, and over the next few years, he opened three sister restaurants.

Diners and critics have trouble labeling Chang's cuisine, which is inspired by Asian and Southern cooking — he once lived in Japan — among other traditions. Above all, it centers on fresh ingredients. When he first started out, Chang used to make daily pilgrimages to Greenmarket farmers markets in Manhattan.
Chang simply describes his cooking as "American" and "delicious."
"We don't want to be just a Japanese restaurant," Chang says. "We don't want to be just a Korean restaurant. Why don't we just try to make delicious food? It just shows you how categories and labels fail to actually describe what is happening."
He is a big fan of Pavement, the rock group, and he sees parallels between their biography and the story of how his restaurants became so successful. It's a learning process.
"They didn't know how to play their instruments when they first started," Chang says. "I sort of feel like we were this band that knew how to play a few chords, and over the years we learned how to become a band. We might not be virtuosos, but as a band, we're learning how to play music. There are some arguments and there are some hijinks, and there are, you know, some sad moments in between, but at the end of the day, we're still learning how to play our instruments."
Chang's Momofuku team might still be working out the kinks, but New York City has accepted him as a full-fledged phenom. All four of his restaurants have been reviewed glowingly by critics. Chang's every move is documented in the city's food blogs.
Peter Meehan used to review restaurants for The New York Times. He says that Chang, who is 32, still seems surprised and bewildered by his success, and he never wants to be complacent.
"He's incredibly frustrated with it because the menu isn't changing enough," Meehan says about Ssam Bar, one of Chang's four restaurants. "Despite the fact that it's full all the time, despite the fact that it's got all these awards. He needs it to be better because he's worried well, if we get complacent nobody's going to come and we're going to go out of business. The sky is always about to fall on Dave Chang."
Chang is a hard worker, very involved in each of his restaurants. During his first few years in business, his quick temper was almost as infamous as his food.
"He's mellowed out somewhat since then," Meehan says. "But if he sees a dirty spoon or a station that's not set up properly, he can be completely set off."
Chang planned to take this year off, to travel less, to focus on his cooking. Instead, he has spent a lot of time trying to become a better manager. And he has co-authored a cookbook with Meehan.
Momofuku includes hundreds of recipes, from all of Chang's restaurants, including his famous ramen. A word of advice, however: If you attempt it, clear your calendar. The recipe, from start to finish, is almost 20 pages.
So, what is it about Chang's cooking? What has made him so successful as a chef and restaurateur? According to Meehan, he's at the forefront of a national trend.
"You're seeing it in Chicago and Los Angeles and San Francisco," Meehan says. "You're seeing great chefs doing more casual concepts. You know, Dave is part of this wave of younger chefs who are trying to liberate great cooking from the trappings of fine dining."
SCOTT SIMON, host:
The New York City restaurant scene can be fierce, competitive and bankrupting, but David Chang is doing well. Thirty-two years old, he already has four critically acclaimed restaurants, another on the way. Now he's written a cookbook.
NPR's David Gura has this profile.
DAVID GURA: On a weekday at lunch, Momofuku Noodle Bar in the East Village is packed with people. Customers gathered outside the restaurant before it opened. Now they've crowded around wood tables. They line the bar that borders the open kitchen.
Michael Bedrick(ph) is from Manhattan. He says he's been to the restaurant once a week, every week, for two years.
Mr. MICHAEL BEDERICK: You have to be somewhat adventurous here, I think, to have the full experience. I don't think you want to just come here and have the ramen. I mean, you should have the ramen, but you should sort of experiment here. That's what it's about. It's sort of an alchemy of different things.
GURA: It is eclectic. There are pickled cherries and Tokyo turnips, pan roasted asparagus with miso butter and Szechuan crawfish with dried red chilies, soy sauce and scallions. But it's the ramen that made Momofuku famous.
Ms. HOSEFA CONCANNON(ph): There is pieces of pork bellies, of poached eggs, some crispy pork shoulder, some greens and a really beautifully done ramen noodle. The texture is lovely. It has a really nice toothiness to it.
GURA: Diner Hosefa Concannon is from Chicago. The proprietor of this place, the head chef, David Chang, is a bear of a guy with a boyish face. He's Korean-American, he grew up in Virginia just outside of Washington, and he worked hard to get those noodles to taste just right, to get that nice toothiness Concannon liked.
Chang traveled to Japan, where he ate a lot of ramen, and he started cooking professionally before it was cool, he says.
Mr. DAVID CHANG (Head Chef, Momofuku): All my friends were like, you're an idiot, what the hell were you doing? Come bank, go bank, be a lawyer, be a doctor, work at this dotcom. Everyone was working at a dotcom. Now it's different. It's very strange that you can get recognition because of cooking. I have a hard time dealing with that.
GURA: By now Chang's gotten plenty of recognition - certainly enough to silence his college buddies. James Beard awards, Michelin stars, and lots of good reviews. He says that his rise to the top of the New York restaurant world was fast, but it wasn't easy.
Peter Meehan used to review restaurants for the New York Times. He remembers his first visit to Chang's noodle bar, which used to be just up the street in a tiny space in an old fried chicken shop no wider than a one-car garage.
Mr. PETER MEEHAN (Restaurant Critic): The first time I went there, it was pretty bad. You know, the noodles were overcooked, the ramen was too salty.
GURA: It was so bad, he didn't even review it.
Mr. MEEHAN: And then about six months later I kept hearing from people that this place is great, you got to go back, you got to go back. And I went back and, you know, I was head over heels about it and went back a few times and wrote a pretty glowing review of it.
GURA: Chang got a following and a reputation - for his cooking, for his irreverence, and, Meehan says, for his temper.
Mr. MEEHAN: Korean termites was what they called the holes he used to punch in the wall of all the kitchens, you know. There was a point where they had, like, 20 pictures of Frank Bruni all up over the kitchen walls, but it was basically just to cover holes in the drywall that Dave had punched.
GURA: There's still a photo of Frank Bruni, the former restaurant critic for the New York Times, on the wall downstairs. But Chang has settled down. He's learning how to be a better manager and the walls look pretty solid.
But fame has taken its toll on him. His restaurant has grown into a small empire, he travels around the world to conferences, to give speeches, to judge cooking competitions.
Mr. CHANG: I am still burned out. I had to, like, look up the term burn-out and it seemed like I had the checklist and everything was there. I was like, I just tired of looking at food, tired of thinking about food, tired of it all, but I still love it, if that makes any sense. And I have been able to work with food, but not on an everyday basis.
GURA: We head into the kitchen, which is bustling. He's at home here - no question. The lunch rush is on and Chang's team of chefs is scrambling to prepare for dinner. Chang grabs a piece of striped bass, some thyme, some garlic, a hunk of butter, and he gets to work.
In a couple of minutes, the fish is on a plate with a side of broccoli romanesco. David Chang's food is hard to classify. Is it Japanese? He dismisses that suggestion. Korean? No. It's not that either. It's delicious, he says, and American.
Mr. MEEHAN: The Dave Chang cop-out on that is pretty good. Sometimes he calls it bad pseudo-fusion cuisine.
GURA: Peter Meehan is working with David Chang to, in his words, reclaim the word fusion, to give it new meaning. He's out of the reviewing business and he and Chang have collaborated on a new cookbook. And in that book there's the recipe for that famous ramen. And if you decide to make it, clear your calendar - it's time intensive and it isn't easy. From broth to bamboo shoots, it takes up almost 20 pages.
David Gura, NPR News.
(Soundbite of music)
SIMON: And you can find David Chang's recipe for Fuji apple salad with kimchi and smoked jowl - whose jowl? - on our Web site, NPR.org.
You're listening to WEEKEND EDITION from NPR News. Transcript provided by NPR, Copyright National Public Radio.
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