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Toyota Steers Ads To Bring In More Minority Buyers

Customers walk past a  Toyota FJ Cruiser. Toyota brought in 19 percent of African-American buyers, 22 percent of Latino buyers and 33 percent of Asian-American buyers. (Getty Images)
Customers walk past a Toyota FJ Cruiser. Toyota brought in 19 percent of African-American buyers, 22 percent of Latino buyers and 33 percent of Asian-American buyers. (Getty Images)

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