Correction: We reported that Paul Rice founded Fair Trade USA. In fact, the organization, first known as TransFair USA, was founded by the Institute for Agriculture and Trade Policy. Rice was the organization's first staff member, and he remains president and CEO.
The fair trade movement, which pays premiums to farmers in developing countries for meeting social and environmental standards, is growing quickly and contentiously. The nation's largest fair trade certifying agency has split from its international partner, hoping to expand the program to plantation-grown coffee. Some coffee sellers say the agency is just lowering standards to benefit corporate coffee companies.
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