Halloween Goods to Yield $5B Holiday
According to the National Retail Federation's Halloween Consumer Intentions and Actions Survey, total Halloween spending for 2007 is estimated to reach $5.07 billion.
The average person is planning to spend $64.82 on Halloween compared with $59.06 a year ago.
"Halloween should give retailers a nice boost in sales as they open the crucial fourth quarter," said Tracy Mullin, President and CEO of NRF. "This is the time of year that retailers are at their best, stocking the shelves with new and innovative product to help consumers celebrate in style."
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RENEE MONTAGNE, host:
Now, if you're worried about your health suffering at the workplace, you might want to abstain from Halloween office parties this year. Because our last word in business today is Halloween candy.
The National Retail Federation says Americans will spend a truly scary $5 billion on the holiday this year - that's the cost for costumes and candy, spending for your kids, spending for your neighbors' kids, your relatives' kids, and millions of other kids. The products include the marshmallow Peeps Spooky Friends treats, which are being made in China for the first time this year - a holiday that is global. Transcript provided by NPR, Copyright National Public Radio.
