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Presidential Politics: Does Likeability Matter?

11:30
Republican presidential candidate Mitt Romney speaks during a campaign event in St. Petersburg, Fla. <em>Slate Magazine's</em> John Dickerson says likeability doesn't matter as much in a presidential campaign as you might think. (AFP/Getty Images)
Republican presidential candidate Mitt Romney speaks during a campaign event in St. Petersburg, Fla. Slate Magazine's John Dickerson says likeability doesn't matter as much in a presidential campaign as you might think. (AFP/Getty Images)

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