Smell Like Sushi Without Getting Your Hands Dirty

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The fragrance company Demeter has introduced a new sushi scent. The company's website says it offers a whiff of seaweed and rice with a lemon-ginger essence. But it isn't fishy.

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Transcript

RENEE MONTAGNE, HOST:

And today's last word in business is, smells like what?

The fragrance company Demeter has introduced a new sushi scent. Yes, sushi. The company's website says it offers a whiff of seaweed and rice, with a lemon-ginger essence. But it isn't fishy. After all, the company says - if it smelled like fish, would you wear it?

(SOUNDBITE OF MUSIC) Transcript provided by NPR, Copyright NPR.