Nielsen Study Notices Growth In Social TV

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Renee Montagne talks to Dierdre Bannon of Nielsen about its new report on social media use. Among the findings: explosive growth in Social TV, which is people watching television while connected to social media on smartphones and tablets.

Renee Montagne talks to Dierdre Bannon of Nielsen about its new report on social media use. Among the findings: explosive growth in Social TV, which is people watching television while connected to social media on smartphones and tablets.

Copyright 2016 NPR. To see more, visit http://www.npr.org/.

Copyright NPR. View this article on npr.org.