Dave Sobelman was looking for publicity for his pub in Milwaukee. He announced a new drink. It's a Bloody Mary with celery, pickled asparagus, picked onions, shrimp, a chunk of cheese, a piece of Polish sausage and a cheeseburger slider. It sells for $9. It also comes with a chaser of beer.
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DAVID GREENE, HOST:
And last word in business now is: marketing with bite.
Dave Sobelman was looking for a little bit of buzz for his Milwaukee business, Sobelman's Pub and Grill.
RENEE MONTAGNE, HOST:
So he announced a new concoction, a Bloody Mary with celery, yes, and also pickled asparagus, pickled onions...
GREENE: Also shrimp, and here's where things get crazy - a chunk of cheese and a piece of Polish sausage.
MONTAGNE: And it gets crazier - also on a stick, a cheeseburger slider.
GREENE: And all this sells for $9. And oh, you also get a chaser of beer.
MONTAGNE: I don't know, David. Anyway, I guess Sobelman got his buzz. The drink was picked up by the U.K.'S Daily Mail as a story.
GREENE: Yeah, I can do the salad stuff, but the burger gets a little much. But the lesson, put a burger on it.
That's the business news on MORNING EDITION from NPR News. I'm David Greene.
MONTAGNE: And I'm Renee Montagne. Transcript provided by NPR, Copyright NPR.