The Twitter Ads Spawned By Super Bowl Blackout

Loading
Error

/

Download
Embed Code

Copy/paste the following code

Donate

When the lights went out in the stadium at Super Bowl XLVII, Twitter lit up. Advertising teams from various companies capitalized on the break in play with Twitter ad campaigns. Advertising professional Bob Dorfman explains why Oreo's ad was so successful and how social media has changed strategy.

Copyright 2016 NPR. To see more, visit http://www.npr.org/.

Related NPR Stories:

Copyright NPR. View this article on npr.org.