Episode 628: This Ad's For You



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Tom Burrell, ad man. (Courtesy of Tom Burrell)
Tom Burrell, ad man. (Courtesy of Tom Burrell)

In the early 1960s, the ad world had a one-size-fits-all philosophy. Now marketing is precisely targeted. Tom Burrell, the first black man in Chicago advertising, started that shift.

Today on the show, the story of the man who changed the way people think about advertising and how advertising thinks about us.

Sonari Glinton and NPR librarian Robert Goldstein came up with a playlist called "The Chicago Renaissance" to go along with this episode.

Music: Silence Is Sexy's "Holiday (Instrumental)" and Young-Holt Unlimited's "Wack Wack." Find us: Twitter/ Facebook/ Spotify/ Tumblr.

Copyright 2015 NPR. To see more, visit http://www.npr.org/.

Copyright NPR. View this article on npr.org.