Why TV Networks Want You To Watch Fall Shows Before They Air

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The fall season isn't scheduled to start for another several weeks, but with a little web searching you can sample the first episodes of a whole bunch of the new TV shows early for free. Counterintuitive as it sounds, the networks are so intent on hooking you that they're willing to lure viewers away from watching the premiere episode on air, where the ratings actually count.

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Copyright NPR. View this article on npr.org.