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Mass-Market Stocks In Handcrafted Goods: Etsy Preps To Go Public

A sign at Etsy's Brooklyn office in 2007 encapsulated the company's ambitious goal: Take down big-box retailers by selling handmade goods. Now Etsy, which in 2012 began allowing some mass-produced goods on its e-commerce site, is filing for an IPO, and trying to maintain its values as it expands. (Flickr)
A sign at Etsy's Brooklyn office in 2007 encapsulated the company's ambitious goal: Take down big-box retailers by selling handmade goods. Now Etsy, which in 2012 began allowing some mass-produced goods on its e-commerce site, is filing for an IPO, and trying to maintain its values as it expands. (Flickr)

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