AdvertisementMass-Market Stocks In Handcrafted Goods: Etsy Preps To Go PublicMarch 05, 2015Camila DomonoskefacebookEmailA sign at Etsy's Brooklyn office in 2007 encapsulated the company's ambitious goal: Take down big-box retailers by selling handmade goods. Now Etsy, which in 2012 began allowing some mass-produced goods on its e-commerce site, is filing for an IPO, and trying to maintain its values as it expands. (Flickr)