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Google Mania36:17
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photoWith an estimated billion dollars in annual revenues, Google is at the head of the pack in search. In addition to being the number one search engine on the web, Google also has the distinction of being one of the few companies to have its name used as a verb. The Google Search tool has shaped the way we interact with the web, and now the company is positioning itself to go public, and nip the competition in the bud. Tonight On Point: Google, the search for supremacy and just about everything else.

Guests:

John Battelle, co-founder of Wired magazine and the founder and former chair of Standard Media International ("The Standard"). He has been responsible for or involved in the launch of more than 30 magazines and websites. Battelle is also a columnist for Business 2.0 and author of the upcoming book "The Search."

Gary Stein, senior analyst and head of the Search Practice at Jupiter Research.

This program aired on March 26, 2004.

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