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The Marketing of the President
ResumeIn Sunday's New York Times Magazine, contributing writer Matt Bai showed how the Amway pyramid model is being used by the Bush campaign to register voters, and keep President Bush in the White House. It is a story of relentless enthusiasm and pressure on volunteers as they scramble to meet their numbers and make their goals.
Click the "Listen" link to hear whether what works in business can work in politics, and why the Bush campaign is betting on it.
Guests:
Matt Bai, contributing writer The New York Times magazine, covering the election for the magazine, his piece "The Multilevel Marketing of the President" was the cover story in Sunday's magazine
Herb Asher, professor of political science at The Ohio State University
Todd Hanks, campaign chairman for Delaware County Bush-Cheney 2004
Greg Haas, Democratic strategist in Ohio, ran Clinton's 1992 campaign in Ohio
This program aired on April 26, 2004.