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Candidates, And Their Typefaces, Try To Get Voters' Attention04:08
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At this point, after months of campaigning, chances are you've seen a ton of campaign logos.

Our elections are becoming more and more branded, and political hopefuls spend a lot of time and money coming up with the right way to put their best face — or font — forward.

We speak with the manager of Boston's Font Bureau about what a typeface can do for a politician's print persona.

Guest:

  • Sam Berlow, general manager, Boston's Font Bureau

This program aired on November 2, 2010.

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