Jim Koch, Micro-Brewer, Micro-Lender

12:31

November 22, 2010

Boston Beer Company founder Jim Koch (courtesy photo)

Whether it's enjoyed at a bar, at home in front of the TV or while catching a game at Fenway, beer is undergoing a renaissance — craft beer in particular. Craft beer brewed in small batches by small companies is popular across the country.

Jim Koch, left, handing Carlene O’Garro of Delectable Desires a check as part of a micro-lending program. (Courtesy Boston Beer Company)

One major player pushing for beer connoisseurship is Boston Beer Company, brewer of Sam Adams beer. Depending on your point of view, when it comes to beer companies Sam Adams is either the big small guy, or the small big guy.

Boston Beer Company's founder, Jim Koch, knows how difficult it is to breathe life into a small company. So he has established a micro-lending program to help other small business owners get on their feet.

Radio Boston's Sacha Pfeiffer took a trip to Boston Beer Company's brewery in Jamaica Plain, and founder Jim Koch later joined her in the studio, to take a look at what's brewing at Boston Beer Company.

Guest:

Jim Koch, founder, Boston Beer Company

This program aired on November 22, 2010.