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Cognoscenti: The Homogenization of Home Decor06:06
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Perhaps nothing is more revealing than the home we keep. What we choose and display can be very telling. But what happens when everyone has exactly the same stuff? (Photo: gematrium/flickr)
Perhaps nothing is more revealing than the home we keep. What we choose and display can be very telling. But what happens when everyone has exactly the same stuff? (Photo: gematrium/flickr)

If you take a quick look through a few home furnishing catalogues — from places like Crate and Barrel, Restoration Hardware or Pottery Barn — you'll notice something. Its' nice stuff — expensive, too — but there's something else going on: they're all trying to sell the idea of old, vintage and unique. But in so doing, the goods have become sort of homogeneous.  Maybe you've even seen this stuff at the homes of your friends — the same framed vintage maps on the walls, the Eames rocker, the steamer trunk coffee table.

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This segment aired on October 1, 2012.

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