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Mayoral Advertising In Boston10:14
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City Hall in Boston is seen Tuesday, Dec., 12, 2006. Boston Mayor Thomas Menino proposed selling City Hall to private developers Tuesday in a move he said would "galvanize the vitality of our downtown." A new City Hall could be built on a city-owned site at the South Boston waterfront, Menino said. (AP Photo/Chitose Suzuki)
City Hall in Boston is seen Tuesday, Dec., 12, 2006. Boston Mayor Thomas Menino proposed selling City Hall to private developers Tuesday in a move he said would "galvanize the vitality of our downtown." A new City Hall could be built on a city-owned site at the South Boston waterfront, Menino said. (AP Photo/Chitose Suzuki)

Whether it's 1993, or 2013, crafting a political ad is all about knowing your audience. Finding a message. And repeating it. Today, it's all about jobs. In 1993, the last time Boston voted for a new mayor, the city looked a lot different, and so did the ads.

Guests

John Carroll, communications professor at Boston University; author of the Campaign Outsider Blog.

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You can see Dan Conley's latest ad for mayor here.

This segment aired on August 15, 2013.

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