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10.25.2001 Marketing America Listen Forums: Can the war on terrorism be won with propaganda? Click for Charlotte Beers' bio. Despite America's ability to sell McDonald's and Britney Spears to the rest of the world, it has never been able to market itself very well. Two weeks ago, the former "Queen of Madison Avenue," Charlotte Beers, was sworn into the Bush Administration as an under-secretary of state for public affairs and diplomacy. Her task: to change the world's perception of the U.S. through marketing. In the war on terrorism, image and propaganda may be as important as military strikes and diplomacy. Can the world's view of the U.S. be changed through a marketing campaign? How will Ms. Beers pull off what is being called "the biggest branding assignment in history?" Guest: John Quelch, Professor of Marketing at Harvard Business School

Do you agree with Robert Fisk's arguments? Let us know in the forums. Click here to read more works by Robert Fisk. The Pentagon seeks your input on the war on terrorism. Click here. A Skeptical Voice in the Middle East Listen Robert Fisk is skeptical. He is skeptical of the U.S.-led "coalition," saying this is not a war on terror but a strike against America's enemies. He is skeptical of the promises the U.S. and Britain are making to Pakistan and Palestine, saying that false assurances are frequently made in wartime. Fisk is skeptical of the allies the U.S. is using, saying some of them are "killers, crooks, and torturers." We'll hear the arguments of Robert Fisk this hour. Is his a lonely voice of reason? Or should we have more faith in the decisions of the Bush administration? Guest: Robert Fisk, Middle East correspondent for the London Independent