The WBUR Audience is Hard to Reach

Top Ratings and a Unique Listening Audience

The WBUR audience is hard to reach on commercial media. Even the most extensive media campaigns do not reach the WBUR audience at the desired levels.

DUPLICATION WITH TOP 10 STATIONS
Persons 25-54 Cume Composition


 

* How to read: only 4% of WBUR's 25-54 audience can be found on WROR-FM in AM Drive while 55% of WEEI-FM's audience can be found on WBZ-FM.

Even the clusters, comprised of up to five stations each, can’t reach the WBUR listener.

DUPLICATION WITH BOSTON RADIO CLUSTERS
Persons 25-54 Cume Composition


 

* How to read: only 28% of WBUR's 25-54 audience can be found on all Entercom Radio Stations in PM Drive while 54% of Entercom's audience can be found on Beasley.

>> Learn how to become a WBUR sponsor

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