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The artfully manicured grounds of the Boston Public Garden have a little something extra these days. Three large picture frames were installed on Monday, inviting people to take their best shot of themselves or the park in a fun new way.
The frames were installed by the Friends of the Public Garden, a nonprofit organization that maintains the park.
“The day we put them out, the first person that stood behind the frame was a guy from Amsterdam and he completely understood what it was about," said Elizabeth Vizza, the executive director of Friends of the Public Garden. "We have groups of people and kids ... lining up to get in the frame and take pictures through the frame, and it’s been fun.”
The frames will be on the Public Garden for two months. Each one rotates, so you can move it to get your perfect shot. Vizza said she hopes they help people see the park in new ways.
“We tend to stop looking at things when we've seen them so much,” Vizza said. “So, it’s a way to arrest the attention of the visitor to a beautiful scene that we all agree is one of the most iconic, classic, wonderful scenes in the city."
The frames are part of a visibility campaign the organization launched with the help of ad agency Hill Holliday. In addition to getting people to stop and enjoy the park, Vizza said she also wants the frames to highlight the work of her organization.
The Friends of the Public Garden has been around since 1970 and works to restore and maintain the Public Garden, the Boston Common and the Commonwealth Avenue Mall. They do everything from caring for trees and sculptures to turf work and major restoration projects.
In the next two weeks, Vizza said, the organization will complete a $4 million restoration of the area around the fountain near the Park Street MBTA station.
So far, Vizza said the picture frames have brought out a lot of reflection and appreciation from park visitors.
You can find the three frames around the garden — one on the north side of the lagoon, one on the south side of the lagoon, and one on the west side of the park, close to the rose garden near the George Washington statue.
The organization is encouraging people to share their framed pictures on Instagram and Twitter using #FOPG.
Here's a look at some of the photos posted already:
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