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Another Restaurant Chain, Friendly’s, Stumbles In Pandemic

This Oct. 5, 2011 file photo shows a sign displayed on the door at Friendly's restaurant in Brunswick, Maine. Friendly's Restaurant, an East Coast restaurant chain known for its sundaes, is filing for bankruptcy protection. (Pat Wellenbach/AP File)
This Oct. 5, 2011 file photo shows a sign displayed on the door at Friendly's restaurant in Brunswick, Maine. Friendly's Restaurant, an East Coast restaurant chain known for its sundaes, is filing for bankruptcy protection. (Pat Wellenbach/AP File)

Friendly’s Restaurants, an East Coast dining chain known for its sundaes, is filing for bankruptcy protection.

The Wilbraham, Massachusetts, company, which runs the restaurants under the parent company FIC Restaurants Inc., will sell substantially all of its assets to the restaurant company, Amici Partners Group.

All 130 of its locations will remain open while in restructures under Chapter 11 bankruptcy protection, the company said late Sunday.

The pandemic has hit the restaurant sector hard, particularly those that rely on people in their dining rooms. At least 10 chains have filed for bankruptcy protection since the pandemic began this year.

But Friendly’s Restaurants, like most other chains that have stumbled this year, had been struggling. The company filed for bankruptcy protection in 2011 as well.

Others filing for protection this year include the U.S. arm of Le Pain Quotidien, CEC Entertainment, the parent company of Chuck E. Cheese, California Pizza Kitchen, Sizzler and Ruby Tuesday.

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