Using Fenway Park to Sell Health Insurance?

OK – so you bid for the task of trying to sell health insurance to people who don’t have it and don’t think they can afford it but will be, for the first time in this country, required to have it. Where do you turn? The Red Sox, or at least their home turf. The Connector has scheduled a press conference to next Tuesday at Fenway Park to roll out its marketing campaign for unsubsidized health care plans for the uninsured. As my boss said, if you’re trying to reach young healthy males who say, “health insurance, who needs it?", Fenway Park is the place to be. The ads are not expected to feature Red Sox players.