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Viagra For Valentine's Day

This article is more than 8 years old.
Viagra prescriptions typically spike the week before Valentine's Day
Viagra prescriptions typically spike the week before Valentine's Day

Forget spontaneity. Guys appear to be prepping for romantic encounters Monday with both presents and pills, according to this seasonal piece on MSNBC.

Last year, the week right before Valentine's Day saw more prescriptions written for Viagra than any other week of the year (the lowest demand came the week before Thanksgiving — clearly a libido-killing holiday).

And this year looks to be no different:

Overall, the week before Valentine’s Day is among the top weeks of the year for demand for all male sex-enhancing drugs, with 396,670 total prescriptions logged representing about 2.9 million doses. That's nearly 100,000 more pills and injections — and potential love connections — than in an average week.

The reason for the rise is simple, said Dr. Irwin Goldstein, a urologist and director of the San Diego Sexual Medicine center at Alvarado Hospital.

“It’s not Valentine’s Day, it’s Viagra Day,” joked Goldstein. “Valentine’s Day is the one day in the 365-day calendar where interest in intimacy and romance is memorialized.”

In fact, for men — and women — in relationships, expectations are high for having sex on Feb. 14, said Debby Herbenick, associate director of The Center for Sexual Health Promotion at Indiana University in Bloomington.

Research from a not-yet published study asked couples who have sex infrequently to say what prompted their most recent encounter, said Herbenick, who is also a sexual health educator with the renowned Kinsey Institute.

Overwhelmingly, the top reason for recent sex was Valentine’s Day, she said.

This program aired on February 10, 2011. The audio for this program is not available.

Rachel Zimmerman Twitter Health Reporter
Rachel Zimmerman previously reported on health and the intersection of health and business for Bostonomix.

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