Fifteen colleges, including seven in New England, are now offering an easy way for college applicants to figure out how much their education will cost.
It's a website, and it was the idea of a Wellesley College economist.
He hopes more students will realize that the sticker price of college is not the real price.
Sticker Price Vs. Real Cost
The average published price for tuition, fees and room and board at a private four-year American college this year was $45,000.
At some elite colleges in Massachusetts, it's much more. At Amherst and Wellesley colleges, for example, the published cost is about $69,000 a year for students entering this fall. At Williams College it's $68,000. At Boston College it's $71,000.
But those are the sticker prices. The real cost is usually less.
"By my calculation, something like 90 percent of households in the United States would qualify for financial aid, which would bring their price down below the $70,000 or the big numbers that you typically hear," says Wellesley economics professor Phillip Levine, who wants more students and parents to realize this.
"Most people would not be expected to pay that amount," Levine says.
Determining the actual cost of college confounded Levine, and he's an economist who teaches at a college.
"I couldn't figure out how much I was going to have to pay for college for my kids, and I thought that that was a little bit odd," Levine says. "It seems like there should be a system which, if you want to know what it's going to cost, people should be able to figure it out."
Most colleges have calculators on their websites, but they require you to pull out your tax forms.
Levine reports that about three-fourths of students pay within $5,000 of what MyinTuition estimates. He says accuracy is higher for lower-income students.
"We recognize that many students, quite frankly, are scared away by our sticker price, and we need to be able to quickly communicate to families what the true costs would be for them."Joy St. John, of Wellesley College
It's worked so well that 15 colleges now incorporate MyinTuition on their websites. Wellesley's dean of admission and financial aid, Joy St. John, thinks she knows why.
"We recognize that many students, quite frankly, are scared away by our sticker price, and we need to be able to quickly communicate to families what the true costs would be for them, and our ability to do that, in particular, helps us in recruiting, we believe, low-income and middle-income families," St. John says.
How College Can Lift Low-Income Students
Colleges can catapult low-income students out of poverty.
It's something Gregory Chin, a first-generation student from Philadelphia, knows firsthand. He says he dropped out of school after sixth grade to help his parents, and educated himself in the years he was not attending middle and high school, and is now a student at Tufts University.
"I think the job of colleges and the privilege and the honor that they have is being able to be the main force that bridges the socioeconomic divide between this country, because they really are the equalizer," Chin says.
But colleges can't provide social mobility if students think they can't afford college.
"There are students who are making decisions that are not in their best interest because they do not have correct information, and we're just trying to correct that," Levine says.
"We live in a society where income inequality is very high, [where] levels of social mobility are very low, and where steps that we can take that can enable people who are at the bottom of the distribution to find a way to jump-start the process and move up the ladder are things that we should think of as good things," Levine says.
"Attending Amherst was actually cheaper than attending a public school for me," says Amherst College student Mei Zhou, from Nampa, Idaho, who'll be a senior this fall.
Zhou says she got a much better offer from Amherst than from public universities.
"Most public schools offer loans in the financial aid packet. Amherst doesn't offer loans, so that helped," Zhou says.
Amherst College is among the colleges that use Levine's cost estimator.
"The sticker price is neither what it costs the institution to educate a student, nor is it what students and families actually pay," says Biddy Martin, the school's president. "It costs Amherst and colleges of Amherst's type somewhere in the neighborhood of $90,000 to $100,000 a student to educate them with all expenses in, and the sticker price for tuition, room, board and fees is in the $60,000-plus range."
A large percentage of students, or their parents, do pay full price at Amherst: about 40 percent of students. But most students receive financial aid, and they pay on average $15,000 a year.
And for the lowest-income families, Martin says attending Amherst comes at very little cost.
"For the highest-need students, we provide full aid, no loans in the financial aid packages and will cost the highest-need students less than $5,000 a year for whatever needs they have once they arrive," Martin says.
Wellesley's Levine adds that even the average cost is somewhat irrelevant.
"The question we really want to know the answer to isn't what the average cost of attendance is. It's what does it cost me for my family?" Levine says. "What [is] Wellesley College or any other school going to cost my family?"
Levine has written about how important it is to get high-achieving low-income students to understand that they can afford to attend elite colleges.
Amherst's financial aid is entirely in the form of grants. The college extends its generosity to students who come in off the waiting list, transfer students and international students.
Martin points out that a high percentage of Amherst students are from the lowest-income segment of society.
"We have almost a quarter of our student body who are Pell grant recipients, so from the lowest-income groups in the country," Martin says.
Amherst is able to do it thanks to its $2 billion endowment. Not every college can do this. Most other schools that offer the most generous financial aid also rely on large endowments.
But they have to be able to persuade students that the sticker price is not the real price. Now, they have another tool to do it.
This segment aired on June 19, 2017.