WBUR is proud to be a media sponsor of the 14th annual “What the Fluff? A Tribute to Union Square Invention” Festival. Archibald Query concocted the beloved gooey spread right in Somerville’s Union Square. This milestone is celebrated each year with musical performances, a cooking contest, fun for every age and Fluff treats of every sort.
This year’s theme, "Fluff Travels: All Roads Lead to Fluff" celebrates one of the most culturally rich cities in the nation, paying homage to the many roads traveled to Union Square from all over the world. With 50+ spoken languages in its schools, Somerville is home to a mix of neighbors from El Salvador, Haiti, Portugal, Brazil, and beyond.
All roads lead to Fluff, so bike, boogie, scooter, roller skate or jetpack to Union Square as Marshmallow Fluff journeys round the world and back again with deliciously diverse food, entertainment, and family-friendly activities.