Time & Date
Thursday, January 30, 2020, 11:00 am
WBUR is proud to be a media sponsor of The Ad Club's Media Innovation Day.
Keeping up with today’s consumers is a never-ending journey. Just when you think you’ve nailed down your marketing plan, their media habits have shifted. Consumers today also expect brands to act more human than ever; relatable, approachable, thoughtful, empathetic, purpose-driven.
Hear what today’s biggest brands and media companies are doing to meet audiences’ ever-evolving expectations. This half-day event will explore how their consumers are engaging with new and emerging media, and how these shifts impact marketers.