Media Innovation Day With The AdClub

WBUR is proud to be a media sponsor of The Ad Club's Media Innovation Day.

Keeping up with today’s consumers is a never-ending journey. Just when you think you’ve nailed down your marketing plan, their media habits have shifted. Consumers today also expect brands to act more human than ever; relatable, approachable, thoughtful, empathetic, purpose-driven.

Hear what today’s biggest brands and media companies are doing to meet audiences’ ever-evolving expectations. This half-day event will explore how their consumers are engaging with new and emerging media, and how these shifts impact marketers.